WTF Is The Plan
Free forever. No tricks.

Your money.
Your plan.
Our math.

Adulting is hard. Financial advice is confusing. Most apps want to sell you stuff. We just want to help you figure out where your next dollar should go.

The eternal question

“I have some money. Where should it go?”
Pay off debt?Max the 401k?Emergency fund?Kids' college?HSA?Roth IRA?

We run the actual numbers—compound interest, tax advantages, debt payoff curves—so you can stop staring at spreadsheets at 2am and make decisions with confidence.

Our Deal

Here's what we promise, no asterisks.

We Show Our Math

Every calculation has a 'Check Our Math' button. See exactly how we got there. Question it. We want you to.

Recommendations First

We tell you what the math says first. If we can help you act on it and both benefit, we'll offer that—clearly labeled, always optional.

Your Data, Your Business

We don't sell your financial data. We don't share it. We don't even look at it unless you ask for help.

Math, Not Opinions

We tell you what the numbers say, not what we think you should do. Your values, your priorities, your call.

How We're Different

Most financial apps have... incentives that don't align with yours.

Typical Finance AppWTF Is The Plan
Recommends credit cards they get paid to promote
Math first, then optional partner offers (no credit cards)
Black-box recommendations
Every formula visible and explained
Upsells premium for basic features
Full planning is free forever
Sells your data to advertisers
We literally can't—we don't collect it
One-size-fits-all advice
Your numbers, your situation, your priorities

What You Can Do Here

1

Track Debts

Snowball, avalanche, or balanced—see when you'll be free

2

Plan Retirement

Model 401k, IRA, Roth, employer match, Social Security

3

Save for College

529 projections, cost estimates, funding gaps

4

Build Safety Net

Emergency fund targets based on your actual expenses

5

Sanity Check

Spot money left on the table—uncaptured match, low-yield accounts, wrong buckets

6

Model Scenarios

What if I get a raise? Pay off this debt? Buy a house?

On Money (Ours, Not Yours)

The core app is free forever. Full planning, all the math, no limits. We mean it.

We have optional premium features for power users—things like unlimited scenarios, household sharing, and fancy exports. If you find value and want to support us, you can pay what you want.

Your support keeps the core free and helps us ship new tools faster. No tricks, no data sales—just people backing a product they want to exist.

We'd rather have a million people using this for free than squeeze money out of people who are trying to get their finances together.

Ready to figure it out?

Takes about 10 minutes to get started. No credit card, no spam, no nonsense.

Built by people who got tired of conflicting financial advice and decided to just do the math ourselves. Questions? Thoughts? Find us on the internet.